Donating Stock OnlineStock DonationsTax Savings

How to fundraise by accepting stock donations.

By February 1, 2019February 7th, 2019No Comments
Average increase in funds by accepting stock donations:
Dramatically increase your contributions before the end of the calendar year...
Scroll Down To Learn More
If you learn to ask for gifts from appreciated assets you’ll repeatedly GET more generous DONATIONS.

Dr. Russell James J.D., Ph.D., CFP®, professor in the Department of Personal Financial Planning at Texas Tech University completed a study reporting on data from 1 million NPO tax returns from 2010 – 2017.


This included IRS-released data from e-filed returns of more than 200,000 nonprofit organizations.

The following are the conclusions from his study:

  1. Non Profits that received only cash gifts  had only 11% growth. 
  2. Non Profits that constantly received non-cash gift had closer to 50% growth. 
  3. Non Profits that received stocks and securities had closer to 66% growth.

A 55% difference in growth between accepting just cash and accepting securities.

Per the research:

  • People are more likely to spend irregular, unearned gains (e.g., capital gains on appreciated assets) on luxury goods (O’Curry 1999) and philanthropy in particular (Reinstein & Reiner, 2012; Konow, 2010) than they are regular, earned income.
  • Framing a donation as an exceptional event removes it from comparison with regular disposable income budget items and increases giving (Sussman, Sharma & Alter, 2015).
Open an account today. /open-new-account